The research has also demonstrated that among the criteria that influence the choice of the hospital made by the patient, on a par with the quality of services are also the location of the establishment, its reputation, and equipment.Thus, it is important for representatives of the healthcare domain to reach for a high quality of provided services since people tend not to endanger their health.Please, remember that committing plagiarism is a really bad thing to do.Tags: Writing Graduate Level PapersHow To Write Outline For Research PaperSteps In Writing A Research PaperArgumentative Essay InternetProject Management EssayDaycare Business Plan OutlineTeaching Introductions To EssaysPaper Dissertation PrintingMary Shelley'S Frankenstein EssayOther Words To Use Instead Of I In An Essay
The most important feature that can draw the attention of people is the quality of the provided products and services.
According to the research by Sciulli and Missien, the quality of care, the competence of workers, the variety of services offered to clients and as a result the satisfaction of the customer make the image of the establishment and affect the future success of the company (Sciulli and Missien 21).
It is also aimed at evaluation of the effectiveness of the provided services and their further improvement.
In addition to traditional commercial marketing a new tendency of social marketing is gaining more and more popularity.
A considerable number of hospitals and other establishments make the managers pay attention to advertisement, PR, and other means of marketing.
Gaining more money is not the only objective of marketing in the healthcare industry.
The research emphasizes that social marketing has arisen from the combination of two ways of achieving social awareness, which include education and the coercion (Aras 420).
The social marketing implements a complex of actions, including describing of the problem, creating a social marketing programme strategy and the plan of further steps, based on the identification of target audience and its needs, evaluation of this program, and its implementation (Aras 420).
Social marketing uses the same tools as commercial marketing, but the goal of this kind of marketing is to encourage people to participate in healthcare programmes and to become more aware of existing health issues and the ways they can avoid them when commercial marketing is concentrated mostly on the increase of sales.
According to Aras, this type of marketing is relatively new, and it has been developed based on different methods (419).