Bp Oil Spill Case Study Crisis Management

Bp Oil Spill Case Study Crisis Management-8
This case study investigates how British Petroleum dealt with the crisis that left lasting serious negative impacts on its brand and reputation.The investigation reveals that BP used a wide range of public relations activities to rebuild its reputation, but the company was not well prepared to handle such a disaster.

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BP also wanted to restore the environment, the local economy’s that were affected, and also their own image as an organization.

BP’s primary objectives were to admit to the American public that they were responsible for the Deepwater Horizon explosion, that it should be held accountable for the crisis, and that it was doing everything possible to restore economies that were reliant on the Gulf of Mexico.

Another public during the crisis were the American people in general as well as BP stakeholders.

The American public is mostly concerned with how this crisis will affect the ecosystem, while BP stockholders are concerned with their financial investments in the company.

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Analysis of Situation/Background BP, a leader in deep water oil drilling efforts, triggered the worst environmental disaster in America’s history, when on April 20, 2010 a gas release and subsequent explosion occurred on the Deepwater Horizon oil rig.Hayward joined BP in 1982, as a geologist with a Ph. Analysis of Key Publics One public during the crisis were residents that relied on the Gulf of Mexico to make a living.Residents of Louisiana, Mississippi, Alabama, and Florida, who owned businesses’, were fishermen, or community members, and all persons that economic livelihood was affected by the oil spill in the Gulf of Mexico.The oilrig, which BP was leasing from Transocean, a Swiss company, was operating on the Macondo exploration well, which is located roughly 50 miles southeast of the Louisiana coast in the Gulf of Mexico.The explosion killed 11 workers, and injured 17 others, and dumped an estimated 205 million gallons of oil into the Gulf of Mexico.2019, 'BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand' , Journal of Marketing Communications . The Deepwater Horizon oil spill, also known as the British Petroleum (BP) oil spill, is considered the largest marine accident in the history of the industry.The 2010 incident in the Gulf of Mexico resulted in the killing of 11 crew members, posing serious health risks to thousands of people and creating massive damages to wildlife habitats and fishing and tourism industries.Communication tactics A content analysis of BP’s online newsroom, conducted by Dr.Deborah Silverman, found that “127 new releases, dated April 21, 2010, to October 1, 2010, under title, “Gulf of Mexico Response” [were created]” (Center et al, 2014 pg. BP created four websites dedicated to the four states that would be most impacted by the Deepwater Horizon oil spill, Louisiana, Mississippi, Alabama, and Florida.The Exxon Valdez oil tanker struck Prince William Sound’s Bligh Reef, dumping 11 million gallons of oil into the waters off the coast of Prince William Sound.Although the results of the two spills were the same (dumping millions of gallons of oil into the ocean) the reactions to the accidents could not have been more different.


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