Budweiser Girls Marketing Thesis

Budweiser Girls Marketing Thesis-85
In the last 2016 elections, Budweiser announced that its cans will read “America.”It seemed pretty patriotic for a traditional American brand that was bought by a company in Belgium, last 2008.While the America slogan seemed ironic, the name change seemed timely to ride the wave of Trump’s patriotic “Make America Great Again” campaign.’’ delivered with mouths open, tongues protruding, and an air of intense glee.

In the last 2016 elections, Budweiser announced that its cans will read “America.”It seemed pretty patriotic for a traditional American brand that was bought by a company in Belgium, last 2008.While the America slogan seemed ironic, the name change seemed timely to ride the wave of Trump’s patriotic “Make America Great Again” campaign.’’ delivered with mouths open, tongues protruding, and an air of intense glee.

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By creating an ad with a strong message, Budweiser’s ad was able to make a lasting impact. To state the obvious, experiences at concerts and festivals have always been unforgettable.

This is probably why half of Americans spend an average of $152 annually for these events.

Even with the effects of a down economy and imminent change in the White House, the boys are still able to come together and stay true to what really matters.

The spot is in essence a public service announcement for President Obama’s message of change.

The brand sponsored the US Olympic Team in 1984 and the recent 2014 Olympics in Brazil.

It also became the “official” beer of the FIFA World Cup since 1986 until 2022. At present, Budweiser sponsors 28 NFL teams and was named as the official beer of the NFL, until at least 2022.

Millennials took to social media to mock the name-change.

Instagram and Facebook were filled with hundreds of memes and jokes, while Twitter was filled with thousands of mentions and tags.

Interestingly, Budweiser went all out in its campaign.

The brand was estimated to have spent .5 million on a thousand-square-foot barn-shaped club.

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