A good executive summary is one of the most crucial sections of your plan—it’s also the last section you should write.The executive summary’s purpose is to distill everything that follows and give time-crunched reviewers (e.g., potential investors) a high-level overview of your business that persuades them to read further.Tags: Dissertation Renewable Energy ManagementSaving Francesca EssaysBenjamin Franklin EssaysDoctoral Programs Without DissertationGrowing Up EssayWriting A Introduction For A EssayFun Creative Writing Activities For Middle SchoolMultiplication Problem Solving For Grade 4Physics Problem Solving StrategiesFive Paragraph Essay Biography
Your statement should explain, in a convincing manner, why your business exists, and should be no longer than a single sentence.
As an example, Shopify’s mission statement is “Make commerce better for everyone.” It’s the “why” behind everything we do and clear enough that it needs no further explanation.
Again, it’s a summary, so highlight the key points you’ve uncovered while writing your plan.
If you’re writing for your own planning purposes, you can skip the summary altogether—although you might want to give it a try anyways, just for practice. Admittedly, that space constraint can make squeezing in all of the salient information a bit stressful—but it’s not impossible.
Here’s what a couple of entrepreneurs said when we asked them how useful writing a business plan was for their business.
“We had a marketing background, but not much experience in the other functions needed to run a fashion ecommerce business, like operations, finance, production, and tech.
There are many reasons to write a business plan—it’s not solely the domain of entrepreneurs who want to secure funding to start or grow their business.
A business plan can help you clarify your strategy, identify potential roadblocks, decide what you’ll need in the way of resources, and evaluate the viability of your idea or your growth plans before you start a business.
Our business plan included an overview on why we were making the move, the issues with the current business, the benefits of moving to a new platform, the potential issues during the move, the main task, added costs, and a timeline.
It really covered everything we felt was the most important.