To be a success in the industry requires that the set up restaurant lures and captures customers while at the same time subduing its competition (Walker 2007, p. With this, this paper will majorly focus on discussing the marketing strategy for a potential restaurant business at the London Waterloo station in nine months’ time.The marketing strategy will focus at discussing the vision, mission, goals, target market, menu, pricing, and the intended customer experience...
They are constrained by time due to school work, and are highly mobile. This figure does not include other potential customers such as employees working in companies around University of Arizona or downtown of Tucson.
The number of residents around the campus within one mile radius is about 20,000. Industry Dynamics There are over 600,000 restaurants and food shops in the United States.
The main vehicle for its Marketing is online advertising, utilizing the internet as a main tool in engaging the potential customers and enticing them into sampling the products. Clients will spend little time to wait for their ordered food.
Social media and search engine optimization tools shall be utilized to enable the company to have a wider reach and focused marketing. This set up is best for busy students, young professionals and young married couples who have the buying capacity and would want to enjoy classic Chinese food without the frills and fuss offered by the usual Chinese restaurants.
The restaurant meets the expectation of the customers by providing them valuable services by the restaurant staff. Moreover, risks cannot be eliminated; however, the monitoring of all phases of the above plans could reduce the chances of failures emphasizing on the achievement of the targets set, meaning especially the increase of the business popularity in the local market. “Advertising expenditure, intangible value and risk: A study of restaurant companies.” International Journal of Hospitality Management 27.2(2008): 259-267 Liu, Yinghua, Jang, Soo Cheong. S.: What affects customer satisfaction and behavioral intentions?
The manage constantly runs a check on the activities taking place in the restaurant which assures the customer that everything is in control and being evaluated constantly. Retrieved from Executive Summary In this ever changing world there arises a great need to employ the best business practices. ” International Journal of Hospitality Management......? DBM MARKETING WORK Introduction The restaurant business is quite a competitive and challenging industry.Americans, on the whole, have also become much busier.More and more families now have two incomes and as such, the tradition of staying at home and cooking meals is vanishing.In this case, they can choose their dishes from among the wide array of food products to be served ala-carte. Customer Landscape Our target market is college students who need a quick and healthy lunch or dinner during their busy school time and interested in Asian food.In the year of 2012, there are 39,236 students and 12,053 employees in the University of Arizona. They are a busy group of people who would prefer the service of a fast food chain.The food industry also employs over ten million people, and generates an annual payroll of more than $ 34 Billion per year.In the article “How and Where America Eats”, more than 40% of American families eat out at least one night per week.The restaurant staff is trained to provide effective and efficient services to the customers... Business Plan Christina Serratos De Vry Table of Contents Contents Executive Summary 3 Introduction 4 Business Analysis 7 HRIS Type/Comparison. All major sectors of the modern human life have been affected or impacted by information technology. 123456 Fast Food Restaurant Business Plan ABC of XYZ Department of xxxxx xxxxx 14 April, Contents Contents Page No 1. It is an industry that demands careful planning before embarking on setting up the business.Very rarely would one walk into an office or home and fail to come across a high tech device. Restaurants thrive on demand from customers (Patti 2004, p.14).This restaurant shall be complete with sit down and dine in amenities. Choi’s Kitchen targets the young crowd with its East meets west and fast food concept.These are people who are always on the go, and would most likely appreciate food being served fast.