But it must be noted that it is the only net provider in UAE Etisalat is one of the Internet hubs in the Middle East (AS8966), providing connectivity to other telecommunications operators in the region.
It is also the largest carrier of international voice traffic in the Middle East and Africa and the 12th largest voice carrier in the world.
In 2006 Etisalat started a major restructuring program that resulted in the de-merger of many of its non-core business units operating under the telecom's centralized and direct management; core services were consolidated and streamlined, reflecting the company's shift from a technology-driven telecom to a customer-focused services provider.
As part of the program, Etisalat launched a re-branding campaign, releasing a new corporate logo and identity in May 2006.
In 1983, the ownership structure changed – United Arab Emirates government held a 60% share in the company and the remaining 40% were publicly traded.
In 1991, the UAE central government issued Federal Law No.Etisalat acquired PTCL in 2005 with 26 percent management stake that was put on sale by the Government of Pakistan as part of a large privatization initiative.PTCL leads the country in broadband subscriptions, with over 1.3 million in 200 cities while enjoying a robust fiber-optic network which provides access in over 550 locations across the country.The Northern Emirates regional center is based in Sharjah and covers the telecom's operations in the emirates of Ajman, Umm Al Quwain, Fujairah and Ras Al Khaimah.In the UAE, Etisalat operates where mobile penetration is already among the highest in the world "200%", Etisalat became known for its efforts to roll out its Fibre-To-The-Home (FTTH) network in the UAE.The telecom company is the first global telecom operator in Morocco.Pakistan Telecommunication Company Ltd (PTCL) is the country’s largest and most reliable multi-service telecom carrier.Etisalat International Investments was the business unit of Etisalat that operated telecom operations outside the UAE and managed the corporation's stakes in telecommunications carriers in Afghanistan, Egypt, Niger, Nigeria, Saudi Arabia, Sri Lanka and Pakistan.The International Investments unit, and its management team, was re-structured into Etisalat Group, and Ahmad Abdulkarim Julfar was appointed as Group CEO in 2011, One of Etisalat's first international investments was the bid to become the second mobile services operator in Saudi Arabia.i Zone can be accessed by either purchasing prepaid cards, or if using an existing account.Dial-up and ISDN Internet access services are billed by the hour, whereas the domestic and residential cable and DSL connections have a fixed monthly rate depending on speed.