Promotional Strategies Of Airtel Essay

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Promotional Strategies Of Airtel Essay

It was an opportunity for them to popularise their CDMA network and simply replace infrastructure to support modern technology for the corporate firms.

I’ve always wondered why the smaller players are attracting the big player by cutting themselves bleeding in a dangerous ocean – a red ocean.

This here is a case against old strategies in the marketing playbook i.e. The telecommunication industry has always been interesting to observe.

Again, I met people who pay Post-pay bills of KES 25,000 per month.

What if they wholly dedicated their effort to this market? The fewer higher paying customers you get, the higher the quality of service you can provide.


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