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He uses methods of argument throughout his essay which lampoon the then-influential William Petty and the social engineering popular among followers of Francis Bacon.
Most people simply want to get from A to B for as little as possible.
You DO need to make your service offering stand out and to clearly explain why customers should buy your products and service over everyone else's in your market.
This will set you apart rather than simply being a 'me too' company.
If you simply have the same offering then your potential customers may have difficulty in understanding why they should buy from you rather than your competitors.
Therefore I repeat, let no man talk to me of these and the like expedients, 'till he hath at least some glympse of hope, that there will ever be some hearty and sincere attempt to put them into practice.
Proposition 8 Essay
George Wittkowsky argued that Swift's main target in A Modest Proposal was not the conditions in Ireland, but rather the can-do spirit of the times that led people to devise a number of illogical schemes that would purportedly solve social and economic ills. A Modest Proposal also targets the calculating way people perceived the poor in designing their projects.
Wittkowsky counters that Swift's satiric use of statistical analysis is an effort to enhance his satire that "springs from a spirit of bitter mockery, not from the delight in calculations for their own sake".
to create sympathy for the Irish and a dislike of the narrator who, in the span of one sentence, "details vividly and with rhetorical emphasis the grinding poverty" but feels emotion solely for members of his own class.
Swift's essay is widely held to be one of the greatest examples of sustained irony in the history of the English language.
Much of its shock value derives from the fact that the first portion of the essay describes the plight of starving beggars in Ireland, so that the reader is unprepared for the surprise of Swift's solution when he states: "A young healthy child well nursed, is, at a year old, a most delicious nourishing and wholesome food, whether stewed, roasted, baked, or boiled; and I make no doubt that it will equally serve in a fricassee, or a ragout." Swift goes to great lengths to support his argument, including a list of possible preparation styles for the children, and calculations showing the financial benefits of his suggestion.