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It is crucial to know how to select neuromarketing information.
This journal encompasses very diverse subjects related to, for example, natural sciences, medical investigation, engineering, social sciences, and humanities.
Journal of Consumer Research Founded in 1974, the “Journal of Consumer Research” is a bimonthly academic journal that covers research that describes and addresses multiple aspects of consumer behavior, including psychology, marketing sociology, economics, commerce, anthropology, business, communications, arts, and humanities.
In this way, you can get familiarized with the new research trends that will help you guide your future research, form critical thinking regarding neuromarketing, and in general, to study and understand how our brain functions.
Frontiers in Neuroscience Within the Frontiers editorial, there is “Frontiers in Neuroscience”, a leading journal in the field of neuroscience that publishes research of a wide range of specialties and disciplines, where you can also find information on consumer neuroscience.
Usually, neuromarketing courses or masters train you to consult scientific studies, but for those who haven’t taken a master course in the area or those who wish to refresh the training received, we present next some tips to search for papers, and list prestigious journals where you can find high quality papers.
When searching for sources of scientific information, it is important to follow some guidelines to identify the importance and quality of these journals: Although there are several sources to consult, in this post we propose seven journals where you can find scientific neuromarketing papers, studies on consumer neuroscience, general neuroscience, and marketing applied to the consumer.In this way, consulting a scientific neuromarketing paper or neuroscientific study helps us establish the state of the art of the discipline, and guides us at the time of carrying out any studies.Examples of these studies include evaluation of a publicity campaign, test a new product or service, or evaluate the usability of a new website or app.Journal of Experimental Psychology: General The Journal of Experimental Psychology was a bimonthly academic journal published by the American Psychology Association (APA).Since 1916 the journal published papers related to experimental psychology.A new way of carrying out market research has emerged, which has attracted the attention of researchers and brands, and of anyone interested in marketing and consumer behavior.Neuromarketing has sparked great interest, which has been accompanied by an avalanche of information, many times dubious, on the possibilities offered by the technique.Just because a book, paper, video or neuromarketing blog is published or online, does not make it 100% reliable.And even if it is, we must be careful at the time of generalizing conclusions from a specific study to other applications (i.e., not expect the same results).We have carefully selected some scientific journals for consultation, and summarized some standard procedures to identify these resources.Due to the empowerment of the consumer and increase in competitiveness, now (more than ever) the companies need to understand the consumers in a global manner.