that follow the co-founder of S’wich It Up food truck Anthony Salvagno (shown on the right) as he creates a business plan, seeks funding, develops a concept, builds a menu, and ultimately launches his first food truck.Each interview will highlight a different step in the business building process.However, if you’re entering a market like Los Angeles this section will be larger and more in-depth.
The hope is that as we follow Salvagno over the course of the next 6 – 12 months so that you can follow along as he launches his own truck. I also want to point out to the listeners that this case study is going to be a little bit different than my traditional shows.
I want it to have the kind of vibe that you’re just speaking with a buddy and asking a few friendly questions about the food truck business.
It’s not food truck specific, but it gives you what you need and there’s plenty of valuable information here.
This business plans aren’t for food trucks specifically, but I found a couple that you can take a peek at from other industries that might provide some additional information: . In this, the first chapter in the story we talk about Salvagno’s background (Hint: It doesn’t have anything to do with the food industry.) and go into detail about how he researched and developed his business plan.
Keep in mind that if you’re creating this document for yourself and not a banker you don’t need to get fancy with the formatting on this stuff.
The important thing is to have a plan for the business.
Make sure to include information on why your food is both desirable and unique to customers in the area.
Also, if you have some type of theme, like an islander theme for example, be sure include that into the description.
Consider adding a spin to your own food concept like serving Asian tacos instead to provide local consumers will more variety and fill a potential need.
If you’re not sure about the type of truck you want to create yet, looking at the market and seeing what type of food is missing can be a smart way to approach this.