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You do not want to repeat any of that information unless the impression you are trying to create would be truly lacking without it.
This is not the time to detail your career goals or express your admiration for the program.
You have only one minute in which to make an impression, and even without knowing you personally, we are confident that you have more to your character than can be conveyed in a mere 60 seconds—so do not waste any of them!
The admissions committee simply wants a more dynamic representation of your personality than a written essay can provide, so your primary goal is simply to be as authentic and natural as possible.
This is not a job interview, and you are instructed to consider your fellow students your intended audience, which certainly implies that a less rigid and traditionally “professional” demeanor is okay, though you should never be inappropriate or offensive.
The MIT Sloan School of Management’s application essay prompts make for an unusual but comprehensive set!
First, you will have to provide the program’s unique “cover letter” essay.
The school does not ask you to outline your post-MBA goals, but if doing so allows you to better substantiate your need or desire for a Sloan MBA specifically, a (very) brief explanation of your aspirations could be appropriate and useful.
After discussing your accomplishments—being careful not to brag!
Such information is obvious—we can assure you that the admissions reader is well aware of your desire to be admitted to the MIT Sloan program—and is therefore a waste of precious word count, not to mention that it is hardly the kind of gripping opening that will grab and hold someone’s attention.
The broad scope of this essay prompt allows you a great amount of freedom to choose and share the information you believe is most important for your candidacy.