Term Papers On Consumer Behavior

Term Papers On Consumer Behavior-20
Three studies examined how firms can use transparency into social and environmental responsibility initiatives to differentiate themselves in the consumer market.Results show that transparency into internal, responsible operations practices can increase sales at least as much as transparency into external, corporate social responsibility practices, if not more so.

Three studies examined how firms can use transparency into social and environmental responsibility initiatives to differentiate themselves in the consumer market.Results show that transparency into internal, responsible operations practices can increase sales at least as much as transparency into external, corporate social responsibility practices, if not more so.

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This study highlights a strong link between an online retailer’s product assortment decisions and shipping policies in determining purchase outcomes and profits.

Consumers are less sensitive to shipping fees than to product prices, but free shipping for orders above the minimum is a strong motivator for increasing average basket sizes.

Encouraging consumers to purchase a more sustainable product or use resources more responsibly is a key challenge for society.

This paper discusses experiments involving more than 7,000 participants to shed light on how information and its presentation regarding sustainable performance can be a tool for enhancing sustainable choices in practice.

We find that works for novices, but, beyond a point, it is counterproductive.

Enthusiasts perform more like experts when they abandon language and just “draw the shape” of the taste.

Here is recent Harvard Business School research on digital trends shaping how we shop and sell.

Open for comment; Is it time to throw out the creative director and rely on big data to predict what consumers want to wear next?

How should we learn to discriminate a fine wine or chocolate?

Tradition says use a flavor wheel and map the taste into vocabulary.

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