Many schools and other organizations that give out scholarships will give you a "prompt" or a question which the essay is supposed to address.
Read the question or prompt carefully and try to "read between the lines." For example, the prompt you are to answer might be, "Describe a book that made a lasting impression on you and your life and why?
A how-to essay is an essay that explains how to do something.
It could be something as simple as “How to Bake Brownies” to something as complex as “How to Build a Nuclear Reactor.” In the essay, you’ll dissect the entire process from start to finish and include all the information necessary for the reader to achieve a successful result.
If your essay involves making or doing something physical, then you should include a complete list of materials for your reader.
Write down everything they’ll need to finish the task. It can be easy to miss steps or to explain something in a way that leaves room for misinterpretation.
They may also be interested in getting a sense for how promising a student you are based on the type of book you choose and what you have to say about it.
Always keep in mind that any scholarship essay question, no matter the topic, should demonstrate your interests, your background, and most importantly, highlight the experiences you've had that fit with the goals and mission of the funding organization.
" Ask yourself, "Are they really interested in my literary preferences or is there something more to this question?
" More than likely, they want to get a better idea of who you are—not only what types of books you like but also what motivates you and what sorts of stories or topics interest you.